Marketing Manager - Pianote

Marketing · Abbotsford, British Columbia
Department Marketing
Employment Type Full-Time
Compensation $60,000 - $70,000

Like peanut butter and chocolate.


Some things are made to go together. And if you love marketing as much as you love music, then you need to keep reading. 


Because we could be made for each other.


Responsibilities

Working with the VP of Marketing, you will be responsible for digital marketing projects including:

  • Promotional campaigns
  • Paid advertising campaigns
  • Email marketing
  • Copywriting
  • Video marketing
  • Overseeing the content marketing strategy
  • Overseeing the social media marketing
  • Landing pages
  • Sales pages


Requirements

  • Passion for marketing
  • A degree or relevant experience in marketing
  • A proven ability to create marketing campaigns that engage & convert (you can show us your success)
  • Excellent persuasive copywriting skills
  • In-depth understanding of email marketing and best practices
  • Knowledge of Google Ads, Facebook Ads, and Google Analytics
  • Comfortable working with a team and gathering assets
  • Organizational and communication skills to make sure everyone is on the same page and moving toward the same goal
  • You can type with more than two fingers (we don’t actually care how many fingers you use, but you can type faster than 40 wpm)
  • Willingness to learn & push yourself to be better


Bonus Points

  • You can play the piano and understand music
  • Experience leading a marketing team
  • Other marketing certifications or training
  • Experience and knowledge of project management software (Slack, Asana)
  • Knowledge of email management software


Who are we?


We’re Musora Media, and it’s our goal to help students achieve musical freedom. We do this through our online music lesson platforms (Drumeo, Pianote, Guitareo, Singeo) and we’re hiring a Marketing Manager to lead the PIANOTE brand.


So, who are you?


You’re an experienced marketer with a passion for the craft. You believe your work matters because it helps people improve their lives. And you have the skills and knowledge to grow a brand and help your colleagues thrive.


You’ll be responsible for growing Pianote’s revenue and membership and you’ll oversee all aspects of the marketing funnel, from lead-generation, to prospects, to students. That means managing all advertising, email marketing, and promotional campaigns.


You’ll have a team. And with that team, you’ll create new content and social media strategies that will deliver results and make people smile.


Because you know the impact music can have on someone’s life, and you’ve been waiting for the chance to use your professional skill set to help create that impact.


You’re passionate about people and the work. You’re empathetic to students and coworkers, knowing that we were all beginners at one time. And you’re gritty. You strive for excellence, and when setbacks happen (and they will) you learn from them and come back even stronger.


How’s that smile coming along? Time to seal the deal…


Our Company & Culture


We want to create a world where anybody can learn an instrument and play the songs they love. Which means we are a group of people who don’t just come to work to clock in and clock out. We love what we do. We believe in our goal. And we care about and support each other.


That means you’ll be looked after. Compensation will be based on experience, but expect to start at $60,000 - $70,000 per year.


Or if this sounds like a dream, but the price just isn't right: let's hear it. You're a marketer and we trust you know how to position your value and impact. We'd still love to chat!


You’ll have amazing health (including mental health), dental, and vision benefits. You’ll also get paid time off, onsite parking, and dedicated professional development time each week. 


And of course, you’ll get a one-hour paid lunch break every day. You can jam with other musicians, hang out with your colleagues, or sweat it out in the onsite company gym, and then reward yourself with a beer from the staff beer fridge (#drinkresponsibly).


This is a full-time onsite position with some flexibility to work remotely. Our offices are located in Abbotsford, BC, Canada.


So here we are. And if you’ve made it this far then we need to hear from you. And to make sure we know you read the whole thing, be sure to tell us about your favorite Pianote YouTube video and why (yes, this is a test).

Thank You

Your application was submitted successfully.

  • Location
    Abbotsford, British Columbia
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Compensation
    $60,000 - $70,000