Marketing Specialist - Retention

Student Experience · Abbotsford, British Columbia
Department Student Experience
Employment Type Full-Time
Compensation $45,000 / annually

Are you equal parts strategy, creativity, and diplomacy?  If so, we are looking for you!


Who we are

Musora Media is the leader in online music education, with more than 15 years of experience, 100 million video views, 60 in-house staff, and 100+ instructors. We are dedicated to making the world a better place through music. We are looking for exceptional people who believe in the power of music and can contribute on a daily basis to the growth of our brands - Drumeo, Pianote, Singeo, and Guitareo - helping to achieve our ambitious goal of educating the world about the joys of learning music. 


Our Team

We are a dedicated and driven team that works closely together to achieve our goals. We believe in a healthy work-life balance where we can step up when it's required but also celebrate and relax after a big win. Lunchtime has been known to include ping-pong, playing music, and getting to know the team! We work very hard to stay on the cutting edge of technology in order to offer the best possible products to our students as well as provide the latest and greatest tools for our employees.


What we are looking for

A strategic and decisive marketer who is a reliable source of information and a technical specialist in the areas of retention, cancelation management, and win-back. You will develop dynamic campaigns that drive recurring revenue and make measurable impacts within Musora and the Student Experience team. 


Responsibilities: 

You’ll be the strategist and executor for marketing campaigns covering four specific phases of our student journey, including:

  • Retention
  • Cancellation
  • Refunds 
  • Win back


Your specific duties will include: 

  • Identify, outline, and propose opportunities to improve systems
  • Design, deploy and optimize marketing campaigns
  • Analyze the performance of marketing campaigns and create meaningful reports
  • Iterate campaigns continually to improve performance at every stage of the journey
  • Ongoing testing and segmentation to ensure continued optimization
  • Proactive communication with students where necessary


Key Skills:

  • 2+ years of experience in marketing, preferably in a B2C setting
  • Familiarity with analytics tracking platforms such as Google Analytics
  • Proficient in Microsoft Excel with the ability to analyze data and generate effective reports
  • Experience creating multi-channel drip campaigns
  • Experience and proven ability in copywriting and split testing


Nice To Haves:

  • Experience in customer support
  • Diploma or degree in Marketing or related field
  • You play an instrument or are passionate about music


Job Details:

  • Full-time at our head office in Abbotsford, BC, Canada with some flexibility to work from home
  • Health, Prescription, Dental, and Vision Benefits
  • Paid time off, casual dress, onsite parking, and access to an on-site gym
  • Competitive compensation starting at $45,000, experience-dependent

Thank You

Your application was submitted successfully.

  • Location
    Abbotsford, British Columbia
  • Department
    Student Experience
  • Employment Type
    Full-Time
  • Compensation
    $45,000 / annually